Weblog market analysis
Blogads have published the results of their yearly blog reader survey. Over 30,000 blog readers participated in the survey which reveals some interesting demographics. Here’s a quick look at some of the stats:
- 75.5% are male.
- 75% are over 30 years old.
- 43% have incomes over $90,000.
- 86% purchased music online.
- 1 reader in 5 is a blogger.
- 92.1% never listen to podcasts.
- 72.4% never read blogs by RSS.
Two surveys in November 2004 by the Pew Internet & American Life Project on The State of Blogging established;
- 8 million American adults say they have created blogs.
- 27% of internet users read blogs.
- 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online.
- 12% of internet users have posted comments or other material on blogs.
- 62% of internet users do not know what a blog is.
An analysis of the Weblog Tools Market by Elise Bauer provides some insight of market trends for blogging applications and services. Since it’s launch in December 2004, MSN Spaces has gained a ‘Google Share’ of 3% in 3 months.
Look to see MSN Spaces take off in the next 6 months. Microsoft is the 800 lb. gorilla sitting in the corner of most software markets, blogging no exception. They have just as much market power as Google does in this space and the market is still young enough for a big player like Microsoft to quickly take a big chunk of the growth.
In her summery she emphasises the importance of data security and customer trust in services;
An established blog represents hundreds, if not thousands of hours of someone’s time – time to think, write, and create. Blog tool companies must begin to see their mission as caring for this, the most precious asset their customers have, and act in accordance with this mission. Customers will demand nothing less from them.
The Collaborative Feedburner Stats Project is organized by Richard MacManus, author of Read/Write Web. Feedburner publishers can collaborate by sharing data, kind of open source stats analysis. There are templates for Feedburner users to output their statistics in XHTML and XML. This is a good idea and it will be interesting to see the growth stats of podcasts. Full details of how it works are at the site. The project is using the tag feedgrowth.
Feedburner have a micro-report showing stats for RSS Market Share. The aggregators with the highest market share percentages were Bloglines at 32.86% followed by NetNewsWire at 16.95%.
Blogpulse Year In Review provides a detailed look at what was hot in the blogosphere in 2004.
Bloggers, You’re Audience Awaits Dave Pollard discusses the potential market that’s opening up to bloggers. He gives a breakdown of the minimum hits a blog needs to recieve in order to be categorized as A, B or C list.
David Sifry the founder and CEO of Technorati has been posting his analysis on the state of the blogosphere at his blog Sifry’s Alerts. Here’s his first post in the series State of The Blogosphere, March 2005, Part 1: Growth of Blogs.
Envision the internet monitoring company suggests the UK is the largest downloader of pirated TV in the world (around 20% of all TV downloads) – and that the Fox television show 24 is the most pirated program. Most of which is via BitTorrent.
Jupiter Research Analyst Weblogs has a selection of media and technology blogs.